1. According to the professor, all of the following are examples of media EXCEPT

Television and radio

Publishing and games

Movies and cars

2. According to the professor psychographics

is a wildly popular and effective means of advertising

was invented in the United States in a show called "Mad Men"

is a type of detailed psychological profile of consumers that was invented in the 1960s

3. According to the professor, social media allows us to

lie about our age and connect to people with similar interests more easily

watch television without any of the commercials

escape the stress of everyday life

4. Using social media, people most easily can be grouped by

Age

Gender

Interests

5. The professor predicts that the domination of social media by women will result in

Businesses spending more money to research and reach male consumers

Changes in assumptions about genres and preferences

An increase in the number of movies with female stars

6. According to the professor, studying a person's preferences regarding entertainment can

Explain why some people are more successful in business than others

Tell us a lot of information about their political beliefs and their health

Verify a person's level of education