ESL Video Quiz: Can Marissa Mayer Save Yahoo?Quiz #: 12298
Yahoo's new CEO, longtime Google exec Marissa Mayer, will be the the sixth person to occupy the CEO office in the past five years. Can Mayer turn around the struggling search company?
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Can Marissa Mayer Save Yahoo?
Longtime Google executive Marissa Mayer is trading
one search company for another.
On Tuesday, Mayer begins a new job as CEO at
On Monday, she resigned from her VP post at
Google. She was the company's first female hire.
Right now is a great time to be a woman in tech,
but there's not enough women in tech.
During her 13-year tenure, Mayer oversaw many of
Google's most successful products.
She's credited with making the simplistic look of
Google's home page...
...with Gmail, with maps now, with location, with
doing things in a very clean, elegant style, and
that is something Yahoo certainly can use.
Yahoo, a one-time tech darling, now ranks a
distant third in market share for search.
Mayer will be the sixth person to occupy the CEO
office in the past five years.
And though she is experienced, charismatic, well-
spoken and has the technical chops, turning Yahoo
around will require a Herculean effort.
She's 37, she was number 20 employee at Google, I
think she's worth quite a bit of money.
What kind of better challenge could there be?
To me, it seems like a huge opportunity. This
could be a total career-defining moment for her.
In a press release from Yahoo, Ms. Mayer said,
"There is a lot to do and I can't wait to get
The hiring news surprised many tech analysts who
assumed Interim CEO Ross Levinsohn would be
appointed to take the helm permanently.
And Mayer's name never appeared on any shortlist.
In San Francisco, I'm Sumi Das, cnet.com for CBS
longtime - having existed or lasted for many years
executive - someone who has an important position
in business, making decisions and putting them
trade one search company for another for - to
CEO - Chief Executive Officer
resign - to say that you have decided to leave
VP post – Vice President post
first female hire – first woman hired by a company
tenure - the period of time during which someone
is in an important job or position
oversee - to watch or organize a job or an
activity to make certain that it is being done
be credited with - to say that someone is
responsible for something good
one-time technical darling – once a successful
rank - to have or be put into a position on a list
of other similar things or people, that compares
their importance, level of success, etc.
market share - the number of products or services
that a company sells compared to the number that
other companies sell
well-spoken - having a pleasant and polite way of
speaking which is considered socially acceptable
technical chop – expertise in the IT sphere
turn a company around – to make a company
Herculean effort – an effort needing great
strength and determination
be worth it - enjoyable enough or producing enough
advantages to make the necessary effort, risk,
etc. seem acceptable
challenge - a job, duty, or situation that is
difficult because you must use a lot of effort,
determination, and skill in order to be successful
career-defining moment – a very important
milestone in a career
assume - to accept that something is true without
being sure about it
interim - intended to be used or employed for a
short time only
take the helm - to take control of a company or
shortlist - a small number of people who have been
judged the most suitable for a job, prize, etc.
from a larger number and from which one will
finally be chosen
Can Marissa Mayer Save Yahoo?
Quiz #: 12298
What does 'trading one search company for another' mean?
What position will Marissa Mayer hold at Yahoo?
How many years did Marissa Mayer work at Google?
What is Yahoo's ranking in market share search?
How many CEOs has Yahoo had in the past five years?
How old is Marissa Mayer?
What does 'She is well spoken' mean?
What does 'technical chops' mean?
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