Can Marissa Mayer Save Yahoo?

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Can Marissa Mayer Save Yahoo?
Longtime Google executive Marissa Mayer is trading
one search company for another.
On Tuesday, Mayer begins a new job as CEO at
Yahoo.
On Monday, she resigned from her VP post at
Google. She was the company's first female hire.
Right now is a great time to be a woman in tech,
but there's not enough women in tech.
During her 13-year tenure, Mayer oversaw many of
Google's most successful products.
She's credited with making the simplistic look of
Google's home page...
...with Gmail, with maps now, with location, with
doing things in a very clean, elegant style, and
that is something Yahoo certainly can use.
Yahoo, a one-time tech darling, now ranks a
distant third in market share for search.
Mayer will be the sixth person to occupy the CEO
office in the past five years.
And though she is experienced, charismatic, well-
spoken and has the technical chops, turning Yahoo
around will require a Herculean effort.
She's 37, she was number 20 employee at Google, I
think she's worth quite a bit of money.
What kind of better challenge could there be?
To me, it seems like a huge opportunity. This
could be a total career-defining moment for her.
In a press release from Yahoo, Ms. Mayer said,
"There is a lot to do and I can't wait to get
started."
The hiring news surprised many tech analysts who
assumed Interim CEO Ross Levinsohn would be
appointed to take the helm permanently.
And Mayer's name never appeared on any shortlist.
In San Francisco, I'm Sumi Das, cnet.com for CBS
News.
longtime - having existed or lasted for many years

executive - someone who has an important position
in business, making decisions and putting them
into action

trade one search company for another for - to
barter

CEO - Chief Executive Officer

resign - to say that you have decided to leave
your job

VP post – Vice President post

first female hire – first woman hired by a company

tenure - the period of time during which someone
is in an important job or position

oversee - to watch or organize a job or an
activity to make certain that it is being done
correctly

be credited with - to say that someone is
responsible for something good

one-time technical darling – once a successful
technical company

rank - to have or be put into a position on a list
of other similar things or people, that compares
their importance, level of success, etc.

market share - the number of products or services
that a company sells compared to the number that
other companies sell

well-spoken - having a pleasant and polite way of
speaking which is considered socially acceptable

technical chop – expertise in the IT sphere

turn a company around – to make a company
profitable again

Herculean effort – an effort needing great
strength and determination

be worth it - enjoyable enough or producing enough
advantages to make the necessary effort, risk,
etc. seem acceptable

challenge - a job, duty, or situation that is
difficult because you must use a lot of effort,
determination, and skill in order to be successful

career-defining moment – a very important
milestone in a career

assume - to accept that something is true without
being sure about it

interim - intended to be used or employed for a
short time only

take the helm - to take control of a company or
organization

shortlist - a small number of people who have been
judged the most suitable for a job, prize, etc.
from a larger number and from which one will
finally be chosen
Can Marissa Mayer Save Yahoo?
Longtime Google executive Marissa Mayer is trading
one search company for another.
On Tuesday, Mayer begins a new job as CEO at
Yahoo.
On Monday, she resigned from her VP post at
Google. She was the company's first female hire.
Right now is a great time to be a woman in tech,
but there's not enough women in tech.
During her 13-year tenure, Mayer oversaw many of
Google's most successful products.
She's credited with making the simplistic look of
Google's home page...
...with Gmail, with maps now, with location, with
doing things in a very clean, elegant style, and
that is something Yahoo certainly can use.
Yahoo, a one-time tech darling, now ranks a
distant third in market share for search.
Mayer will be the sixth person to occupy the CEO
office in the past five years.
And though she is experienced, charismatic, well-
spoken and has the technical chops, turning Yahoo
around will require a Herculean effort.
She's 37, she was number 20 employee at Google, I
think she's worth quite a bit of money.
What kind of better challenge could there be?
To me, it seems like a huge opportunity. This
could be a total career-defining moment for her.
In a press release from Yahoo, Ms. Mayer said,
"There is a lot to do and I can't wait to get
started."
The hiring news surprised many tech analysts who
assumed Interim CEO Ross Levinsohn would be
appointed to take the helm permanently.
And Mayer's name never appeared on any shortlist.
In San Francisco, I'm Sumi Das, cnet.com for CBS
News.
longtime - having existed or lasted for many years

executive - someone who has an important position
in business, making decisions and putting them
into action

trade one search company for another for - to
barter

CEO - Chief Executive Officer

resign - to say that you have decided to leave
your job

VP post – Vice President post

first female hire – first woman hired by a company

tenure - the period of time during which someone
is in an important job or position

oversee - to watch or organize a job or an
activity to make certain that it is being done
correctly

be credited with - to say that someone is
responsible for something good

one-time technical darling – once a successful
technical company

rank - to have or be put into a position on a list
of other similar things or people, that compares
their importance, level of success, etc.

market share - the number of products or services
that a company sells compared to the number that
other companies sell

well-spoken - having a pleasant and polite way of
speaking which is considered socially acceptable

technical chop – expertise in the IT sphere

turn a company around – to make a company
profitable again

Herculean effort – an effort needing great
strength and determination

be worth it - enjoyable enough or producing enough
advantages to make the necessary effort, risk,
etc. seem acceptable

challenge - a job, duty, or situation that is
difficult because you must use a lot of effort,
determination, and skill in order to be successful

career-defining moment – a very important
milestone in a career

assume - to accept that something is true without
being sure about it

interim - intended to be used or employed for a
short time only

take the helm - to take control of a company or
organization

shortlist - a small number of people who have been
judged the most suitable for a job, prize, etc.
from a larger number and from which one will
finally be chosen
+15 -1
Quiz #: 12298
Yahoo's new CEO, longtime Google exec Marissa Mayer, will be the the sixth person to occupy the CEO office in the past five years. Can Mayer turn around the struggling search company?
Quiz by: vecttra
Intermediate

Dictionary

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Quiz #: 12298
Yahoo's new CEO, longtime Google exec Marissa Mayer, will be the the sixth person to occupy the CEO office in the past five years. Can Mayer turn around the struggling search company?
Quiz by: vecttra
Intermediate




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