TV Commercial Project
Description: Create a 30-60 second TV commercial and present it to the class.
Level: Low-Intermediate to Advanced
By: Aiden Yeh
Examples: Click the images to view the commercials on Aiden's blog: http://english-ad.blogspot.com
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Materials and technology:
TV with VHS / DVD player
Examples of Scripts (with camera instructions) /Storyboards
DV Camera
Computer with editing software
Overview:
1. Get into groups and pick a product.
2. Develop your script/storyboard with camera instructions (follow the format).
3. Produce your commercial.
4. Edit your commercial.
5. Final product will be presented in class on (date) .
Procedure:
1. Choose one of the following products.
- Burp Cola (for teens)
- Ooh la la Deodorant (for young women)
- Zit (acne/pimple ointment - for teens)
2. Brainstorm three or four ideas for a 30 second commercial for this product. Choose one and develop the script / storyboard.
3. Produce your commercial.
4. Edit your commercial.
5. Present your commercial to the class: Discuss how your television commercial was created. The following points must be covered:
- Target audience (who is your target audience)
- Storyline (what is the story of your commercial)
- Message (what is the message or main selling point of your commercial)
- how did you go about the production of your commercial
- models (where did you get them)
- shooting days (how many days did you shoot, time?)
- lighting
- location
- difficulties encountered (?)
- editing (how long did it take you?)